Social media is no passing fad.
An estimated 3.6 billion people worldwide already log on to platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn every month. Their ranks could easily exceed 4.4 billion by 2025.
More than ever, an active social media presence is a must for any business looking to connect with customers in today’s increasingly competitive digital marketplace.
But it’s not enough to throw up a Facebook page or send out a tweet now and then.
To really get the most out of social media, you need consistent imagery, thoughtful hashtag curation, and a steady stream of customized content that inspires regular interaction with users.
Oh, and did we mention you’ll need a unique strategy for every social media platform you want to leverage? Although careful use of Facebook, Twitter, LinkedIn, TikTok, and Instagram can play an integral role in growing your business, they each attract a unique community of users. So, what works well on one won’t necessarily yield results on another.
Feeling overwhelmed? We don’t blame you.
Navigating the social media labyrinth can seem like a puzzle that’s impossible to solve – especially when you’re already juggling everything else that goes along with running a business.
But take a deep breath and relax.
As a full-service and integrated agency, our digital marketing pros have the APEX to manage your social media presence in a way that will raise brand awareness, boost traffic and conversions, and position your company for sustainable, long-term success.
Once upon a time, an attractive website and an attentive approach to SEO was pretty much all a business needed to thrive online.
But digital marketing has come a long way since the early days of the internet. Facebook and other social media networks are now more popular than ever and continue to revolutionize the landscape. Half of the world – from Gen Z to Millennials to Boomers – uses social media. No matter who your customers are, that’s where you’re going to find them.
And make no mistake, they’re not just sharing pics of the kids or tweeting about their latest achievements. From influencer endorsements and other paid promotions to organic content and user recommendations, they rely on social media mentions to discover new products and services every day.
With social media now an essential facet of our lives, just about any business can leverage Facebook, Twitter, Instagram, and the like to boost exposure and generate more interest in its brand. And like many other digital channels, social media offers the opportunity to spend a little and get more – hopefully much more – in return.
Yet when they first come to us, many of our clients were ignoring social networks entirely or were hindered by a hit-or-miss approach that failed to garner their desired audience’s attention, let alone drive traffic or leads.
How can we manage your social media presence in a way that will deliver a superior return on your investment?
We start by learning everything we can about your business, including your brand, customers, goals, and competition. Then we launch a full-scale audit of your social media assets and your existing strategy, identifying what works and jettisoning what doesn’t. We like to think of this as our APEX cleans.
Once we’ve got the complete picture, our digital marketing ninjas will develop and execute a customized plan – specific to your brand and your target audience –that encompasses all the elements of an effective strategy for Social Media Management:
Because we were all entrepreneurs who had each started and sold several companies before getting together at APEX, we don’t look at Social Media Management the way a typical digital marketing agency might. We’ve seen it from your side of the equation and know just how quickly an ill-conceived and poorly directed effort can alienate your audience and damage your brand. And we have no tolerance for uninspiring and ready-made campaigns that only deplete your marketing budget while failing to deliver an adequate return on investment.
As business owners, we get that every dollar must count, and we promise to treat your brand as we would our own.
When you work with us, you’re marshaling the power of multiple minds with literally decades of combined experience in the digital arena. After years of experimentation, we’ve learned how to manage our clients’ social media assets in a way that captivates audience attention, drives clicks and conversions, and takes brand awareness to unimaginable new heights.
We’re confident you’ll be astonished!
If you’re ready to put our insight to work, we’d love to talk and learn more about how we can help you grow your business.
