While Instagram is younger and has a smaller audience compared to parent company Facebook, its popularity has grown exponentially since coming online in 2010.
The numbers don’t lie. There’s simply no better way than Instagram to tell the story of your brand.
What’s behind Instagram’s success? It’s really all about the visuals.
Human beings are, by nature, visual learners. In fact, 90% of the information transmitted to our brain is visual, and we process images about 60,000 times faster than text.
Not only do photos and videos make up the largest segment of internet traffic, but they’re also incredible marketing tools that allow any brand to speak to prospective customers in a truly visceral way. With Instagram advertising, you have easy access to a cost-effective and popular platform through which your business can share compelling visual content with the entire world.
Research has shown that Instagram users are very conscious of the fact that brands are advertising to them. But most find the “more natural and subtle marketing information” appealing.
Because Instagram is part of Facebook, Instagram advertisers have access to the Facebook Ads Manager. This comprehensive platform allows any business to create and test highly targeted ads, track their most important metrics, and optimize content to yield the best possible results.
The Instagram environment also promotes organic growth for companies of all sizes, eliminating the need to pay for likes and followers. By implementing a regular posting schedule to raise brand awareness, you’ll build more natural relationships with prospective customers and make your audience more receptive to your ads.
Instagram is also an excellent tool for tracking the ever-evolving likes and dislikes of your audience. Because you can quickly gauge what’s drawing their attention, your business can better customize both organic and advertising content to encourage more engagement with your target customers.
Finally, your business can leverage the information you gather from Instagram across all of your marketing efforts. Any website traffic coming from the app is easily retargeted to platforms like Facebook and Google, and you can even use Instagram to promote your other social media campaigns.
Launching an effective Instagram advertising campaign is a complicated endeavor, and the app is growing increasingly competitive by the day. You’ll need all of its tools — A/B split testing, conversion tracking, lookalike audiences, and more – to make your brand stand out and ensure long-term success.
That’s a big job for any single individual.
As a Facebook PremierPartner agency, we know how to utilize the platform’s most potent tools to maximum effect. And because we’re able to harness the power of multiple minds with decades of combined experience in the realm of Instagram and social media advertising, we’re convinced you’ll find our results nothing short of astounding.
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.
